AEMA Article: “Busting the 6 Major Myths Plaguing the A/E Industry”

Myths, or false beliefs, can lead to misconceptions that produce harmful behaviors, and they are present in all facets of society, including A/E/C firms. They can undermine the credibility of design firms and disrupt industry prosperity.

Mike Phillips, Founder of DesignFacilitator, has identified six prevailing industry myths and begins by debunking the first three in a recent article in the Journal of the Architectural Engineering Management Association.  Read the complete “A & E Business” article here:
A&E Business Jan 2011 Cover & Article

For a complimenary copy of this issue, or to subscribe to the AEMA journal, visit Architectural Engineering Management Association, email AEmanagement@sbcglobal.net or call 405-848-1111.