Client Feedback Tool
  • Creating Incentive for a Creative Workforce

    Posted on August 26th, 2011 No comments
    Creating Incentive for a Creative Workforce

    I stumbled across a fantastic video on the web today, that very creatively presents a new paradigm to motivate and incentivize your team – particularly creative types like those serving the architecture and engineering industry. Here’s the 10-minute video – it’s worth watching to the last second (and very cleverly presented – especially to visually minded people).

    For those who don’t take the time to watch it – the presentation shows research focusing in on human behavior, and how incentives work to create better performance. The shocking revelation is that money doesn’t work as a primary motivator for creative professionals. While a fair and compensatory paycheck is required to maintain an employee’s good will, better performance comes not from higher pay, but from three key areas:

    • Autonomy
    • Mastery
    • Purpose

    This corroborates research by PSMJ that people leave their jobs most often because their:

    • Talents are not seen
    • Contributions are not appreciated
    • Growth is not supported

    Feedback is a powerful driver to attack each of these six items head-on, and build tremendous value in the relationships between your firm and your staff.

    Client Feedback enables everyone in the organization to collect feedback from the people around them. Clients can be internal or external. They can be the consumer of your service, or a provider of a service to you. Whatever your professional interactions are, maximizing each relationship’s performance promotes a sense of well-being and belonging that an employee will be reluctant to leave.

    We’ve found most feedback (about 96%) is positive. This kind of reinforcement feels great!  People regularly receiving feedback feel appreciated and valued over and over again. All of a sudden, they know where their talents are, and can proudly share their successes.  Additionally, their managers have access to a library of great accolades from which to publicly acknowledge and reward employees. The rewards don’t have to be financial – the recognition and appreciation alone for a job well done creates a sense of purpose and mastery.

    Of course, while 96% of feedback is positive, 4% highlights challenges. And here’s where your creative people can really shine. Given tools to uncover where problems lie, and access to the information so your staff can create solutions on their own, grants a great sense of autonomy and self-determination that is very satisfying. Your staff aren’t just great technical minds – they are great people – and they have ideas about how to solve people problems along with the technical issues of the projects they work on.

    Given a good set of tools to track “client” perceptions, and to measure how your team performs relative to expectations, you can create an environment that is decidedly flexible, supportive, creative, rewarding, masterful and filled with purpose. Feedback enables your entire staff – from the receptionist to the corner offices – to be a part of something bigger; a contributor to a community in ways that are meaningful, fulfilling, and rewarding.

    Incorporating feedback into your organization may prove to be a better incentive than simple dollars and cents.  Explore our Client Feedback Tool to learn how we can help.

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