Client Feedback Tool
  • Marketing with Client Feedback: Transpo Group’s Winning Methods

    Posted on April 13th, 2012 Matt 1 comment


    Headquartered in Kirkland, WA with offices around the western US as well as the Middle East, Transpo Group has been providing transportation planning and engineering solutions since 1975. A firm grounded in service to both their clients and their community, they strive to treat others as they would like to be treated, and to exceed client expectations.

    Committed to service and collaboration, they were excited to partner with DesignFacilitator and use the Client Feedback Tool to learn more about the quality of their client services. By using a tool that systematically collects data on a numerical scale that can be merged and tracked over time, Transpo Group has the opportunity to see both a snapshot view of their client feedback and long term trends.

    Asking for feedback regularly gives Transpo Group the data they need to determine what practices or ideas lead to client satisfaction, and also identify areas where their process may need adjustment. Because the feedback surveys are tied to specific projects, they can pinpoint exactly where more attention is needed, and give their client a chance to offer positive feedback or voice any concerns that were not addressed in previous conversations. It offers clients an easy and comfortable way to offer their suggestions and their positive comments and praise.

    Transpo Group is using the overwhelmingly positive results of their feedback in a creative way. They periodically summarize their consistently great results, and place them into a chart posted directly onto their website. Additionally, testimonials and rave comments collected via the feedback process are displayed in rotation on the page’s side-bar. Now, when clients visit the firm’s website, they can view evidence that the firm is truly dedicated client service and strong relationships. (See adjacent image.)

    Learn more about how to incorporate client feedback into your marketing efforts by exploring our blog. Find tips on how to get your firm into the Top 3%  by both collecting and taking action on your feedback,  read Koontz Bryant’s Client Feedback Journal describing how they started using feedback to improve their business, or learn Who should be asking for feedback and why its important to do it in a way that gives your firm honest, valuable information.