If you’re attending this event, please join Mike Phillips, Founder of DesignFacilitator, for his Thursday, September 29 2:00pm presentation: Using Strategic Feedback to Enhance Staff Performance and Retention.

For more information on the event visit http://www.zweigwhite.com/events/BestFirmsToWorkFor/index.asp.

 S   The wisdom of Solomon
 H   The strength of Hercules
 A   The stamina of Atlas
 Z   The power of Zeus
 A   The courage of Achilles
 M   The speed of Mercury

Now what does Shazam! have to do with project delivery?  Well, who wouldn’t want a little Shazam! in their projects?  Wisdom, strength, stamina, power, courage, and speed – what if we could purposefully and systematically introduce a little of these on every project we touched?

Don’t go into your next project scheduling meeting and shout Shazam! while wearing a cape (though if you do, please let me know how it goes).  Instead, learn what some thought leaders in the A/E/C industry have been doing to bring about real, meaningful, and valuable change to entrenched project delivery methods – with results that have Shazam! impacts for everyone involved.

In 2003 DesignFacilitator grew out of a small A/I firm looking for ways to do things better.  We developed a body of knowledge using client feedback to help project delivery firms continuously improve.  As we encountered more and more organizations who were looking for ways to do things better, with better results, and with better value for both clients and themselves, we began to find other thought leaders doing different, but equally amazing things.

One group leading the charge with a big dose of Shazam! is the Lean Construction Institute.  Don’t let the name fool you – they spend as much focus on the design and engineering processes as they do construction.   The lean movement takes the many lessons learned in manufacturing (as pioneered by Toyota) and other industries, and applies them to every day projects.  This amazingly innovative and yet necessarily practical group of people continue to discuss, promote, and operate design and construction processes that cut costs and schedule by huge margins, while increasing product quality and consistency.  And they do all this with a keen focus on maximizing value to the clients.

For the last year, DesignFacilitator has sponsored LCI and been actively involved in both their national Congress and many regional events.  If you are not yet aware of Lean Construction, or the ideas behind Continuous Improvement – I invite you to join us October 3-7th in Pasadena, CA at the 2011 LCI National Congress.   An introductory day outlines the key concepts of Lean, followed by two days of real-world case studies from architects, engineers,  contractors, and owners; followed by a fourth day of specialized break-out sessions.

DesignFacilitator and LCI co-sponsor Newforma will be hosting a 3-hour breakout session on Friday, October 7th to discuss real-world software tools that are helping firms around the world bring a little Shazam! to their projects.  You’ll hear from actual users and be able to participate in brainstorming sessions to help define a “state of the industry” approach for innovative project delivery.  We will demonstrate our Client Feedback Tool and how the process of Enterprise Feedback Management (EFM) helps everyone in your organization constantly adjust to meet client expectations.  Newforma will demonstrate their Project Center and highlight the value opportunities found in Project Information Management (PIM).

If you are able to join us, please register here - admission is free to Congress attendees (register separately for the Congress here).

Those who can’t make the trip can’t afford to miss this required reading, and learn how a little Shazam! can change your project delivery for the better.

• Client Feedback – The Power of Feedback
• Lean Construction Institute – A list of recommended introductory readings
• Newforma - PIM introduction

We hope you can join us at LCI’s national event, the Lean Design Forum, in Milwaukee, Wisconsin; June 9-10.

Here’s more from LCI Executive Director Dick Bayer:

Join us for 2 days of in-depth dialogue on Lean design and construction philosophy and methodologies. Hear from national leaders in design and construction who have been implementing lean thinking and integrated project delivery methods specifically related to design and the participation of designers throughout the life of a project. Meeting format will include both presentations, workshops and question + answer periods.

Presentations will include: Todd Henderson from Boulder Associates to reprise Romano Nickerson’s presentation to the Nor-Cal COP on integrating lean into a design practice; Stacey Root, also from Boulder Associates reprising her presentation in Cincinnati last year on the team approach they took on the Van Ness California Medical Office Building; Kevin Kerschbaum of HGA discussing contemporaneous modeling of post-op and emergency care for Affinity in Wisconsin.

We’ll be discussing the role of Lean principles in Design in the workshop on Friday.  The purpose is to begin a robust conversation in the community about design.  However, we need to tap into our resources on this subject from around the country so we won’t be developing a specific, adoptable document that defines or tries to define the role of lean principles in design. Structural engineers, mechanical system designers, architects, city planners – all are important to a great diversity of ideas on how the creative process we call design is informed by lean principles.

Registration details are at: http://lci-p2sl-design-06-2011.eventbrite.com 

What is your biggest problem?

Every seminar we pose this question, a large percentage of the audience quickly and simultaneously chime in “THE CLIENTS!”

The audience says this in jest, but the notion is rooted in truth.  Too many professionals have the attitude that it’s clients that make our life so difficult.  That somehow, if we could just get the client out of the way, we could really do some good work.  The client hires us to solve their problem, then we commandeer their problem and turn it into our project.  No wonder why clients are our biggest challenge – they don’t care about our project at all!  All they care about is their problem.

Whose agenda are we serving when we preempt the client and claim a project?  Many architects are talking about “green” everything.  Many try to be environmentally sensitive on all their projects – even if it costs more.  Is that really what the client wants?  Or, is your social conscience to save the planet costing your client the only “green” he cares about?  Don’t get me wrong – green is good, and it often can save a lot of money.  But if your client’s problem is a budget that’s too thin – green should only be a consideration where it saves him money.  Use green strategies to solve his problems, not to create new ones!

The same thing applies with any variable on the project.   Our preferences for quality, aesthetic, budget, social conscious – they really shouldn’t matter.  In order to maximize our value to clients, we need to focus doggedly on their needs and preferences, not ours.  We need to demonstrate an awareness of the client’s problem, and demonstrate that we care enough to solve it.

The thing is, we can’t actually know our clients’ preferences if we’re not asking!  Even worse – their preferences change!  Their problem is not static, but constantly shifting, evolving, and responding to a vast matrix of variables and external influences often beyond control.  How can we possibly get the project right without constantly seeking to understand the evolving nature of the original problem as presented?

You can’t, of course.   We need conversation, communication, and feedback throughout the project life-cycle.  Feedback allows us to identify when we’ve gone off track and made the project ours.  Feedback makes known the changing parameters of the client’s problem.   Feedback keeps us focused on the client’s problem, let’s him see our focus, and truly maximizes our value.

Imagine what business would be like if we truly embraced the clients’ problems and became their expert problem solver, instead of just another problem they had to manage?

As 2009 rolls out, we’ve seen a very different attitude.  In the A/E/C industry (and others), the amount of available work ground to a halt.  Almost everyone slowed down.  Almost everyone had extra time.  They didn’t have enough work to fill the hours they were hired to work.  One result – dramatic plunges in profitability.

When profits drop, you try to economize.  When people aren’t busy making money, they will often try to stay busy saving expenses.  Insourcing, rather than hiring experts where appropriate.  If you don’t have phone calls to make and emails to catch up on, why pay someone to change your oil?  You’d just be sitting in the reception area waiting.  Instead, you put on some grubby clothes, head to the auto parts store, and you save yourself $10.

Whatever your profession, your clients have likely done the same thing.  In the boom, they scurried around with more to do than time to do it.  With all the deals going on, money was flowing, so the easiest solution to getting work done was to hire you, the expert, to do it.  Now, with deals drying up, your clients have time to do parts of your job for themselves.  Not only is there less work overall, but less of the available work filters down to you.

Your value has changed.  In the “old days” a key part of your value was simply ability and availability.  You could do the work, and do it well enough to be worth the price you charged, relative to competitors.  Now, you have a new competitor – the client!  Your value pitch has to focus on how giving work to you is actually more cost effective than doing it on their own.  When you change your own oil, do you do a 24 point inspection?  Do you check all the fluids, lubricate the chassis, etc?  What effect will it have on your car to NOT do those things?  Besides, do you like to change your own oil, or are you just trying to save a buck?

You’ve got to understand the same case with your clients.  What are they doing (or trying to do) without you, that you used to do for them?  What are they doing, that they really wish you would do for them again?  Have you asked?  They may not only need help doing something, but might need help justifying to their boss why it’s more valuable and cost effective for you to do it instead.  Have you helped your client understand all the ways you can help them save money, and helped him give you the work?  Have you helped your client understand the risks of not employing an expert do to things that really need an expert to do well?

1. We underestimate our value to our clients

2. We price ourselves according to Problem #1

If you work at a design firm, and especially if you manage a firm, don’t take offense. I believe that these problems were created over time and have a lot to do with the manner in which building contractors represent our work to owners. Since the perfect set of construction documents has likely never been created, contractors usually have something to complain about.

But blaming is the sport of children, so let’s find the solution to the problem.

Remember, the problem is not that clients don’t value our work; it’s that we assume that value is less than it really is. To correct an inaccurate assumption, we need more accurate information concerning our value to clients. We have to ask our clients for this information, something that most design firms avoid like the plague. Why? See Problem #1 above; it’s tough to ask for feedback when you think it’s going to be critical.

The encouraging component to this entire dilemma is that Problem #1 is stated correctly. We underestimate our value to our clients. Our software company, DesignFacilitator, provides the only Client Feedback Tool customized for architects and engineers. Our tool collects objective data regarding what clients really think. Our research shows that, on average, clients think that their design firm’s deliverables and service “exceeded expectations”. This information is based upon over 30,000 responses from clients concerning their perception of their design firm’s value.

While asking for feedback from clients must be done very carefully to produce the most accurate and actionable data, our patent-pending system utilizes state-of-the-art perception mapping to identify what clients think, and what a design firm can do to maximize their value to those clients. Client feedback will also show you which approaches create problems for clients and how to avoid them. With this information, a firm will naturally make more effective decisions concerning:

1. Setting fees relative to a client’s perception of the firm’s value

2. Addressing ’scope creep’ more quickly as an additional service

3. Identifying the most effective assignments for staff

4. Identifying the most efficient training for staff

Since a design firm’s profitability helps determine its strength, a firm becomes stronger when it knows what it can charge by understanding what its clients think. Add to the mix the ability to enhance a firm’s worth by proper staff assignments and training– both made easier by utilizing client feedback regarding the results of staff’s efforts– and you have a recipe for sustainable prosperity.

Best In Class – 2010 Fee and Rate Adjustment Poll
As the premier feedback surveying group for the professional design industry, we are offering to gather and share anonymous fee and rate setting strategies.  By taking the following poll you will have immediate access to the valuable data gathered from firms across the US to help you in your fee and rate setting for 2010.
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

Feedback and strategic reports from 50 clients for $999

If you would like to enjoy the competitive advantage of Best In Class client awareness for just $999,

email answers@designfacilitator.com or call us at 866-433-7322

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To view the webinar in its entirety, visit Axium’s Resource Center http://www.axiumae.com/resources/webinars/industry-webinar.aspx?id=61127

AIArchitect Architectural Billings Index

According to the April 24, 2009 AIArchitect, although generally weak conditions still prevail at many architecture firms (particularly in the West); fewer firms are reporting declining billings in the last several months. In March, the  AIA’s Architecture Billings Index (ABI) rose to its highest level since August 2008.  Growth in inquiries is reportedly the highest in a year.

When the economy in general and the construction industry in particular rebounds and growth returns, will your clients come to you for the services they need? Just as your firm’s survival depends on client loyalty in the worst of economic times, your firm’s growth depends on it during economic recovery. In both cases, your staff must strive to meet client needs to ensure client satisfaction and loyalty. First, they must be aware of the clients’ needs. Then, they must respond to those needs. Lastly and most importantly, the architect or designer must know to what degree the client felt his needs were satisfied. They must ask, act and react.

Now, if there was just a tool that could help do all this…  DesignFacilitator’s Feedback Tool was specifically designed to help architects and designers become aware of not only their clients’ needs, but their satisfaction with the designers’ actions in fulfilling those needs. The tool helps you to continuously collect feedback, analyzes it and presents the results in simple understandable reports. See how this simple yet powerful web tool works here.

Source: http://info.aia.org/aiarchitect/thisweek09/0424/0424b_otb.cfm

The WickerPark Group, which focuses on client service interviews and client growth programs in the legal industry, authors a great blog, and a recent post highlights some good advice for getting started on a feedback regimen:

The success of client feedback programs requires leadership buy in and top down support. When asking for feedback and opinions from clients, the firm is making a promise that it will respond to the feedback – both good and bad.

Effective feedback doesn’t just happen – like anything else it takes some effort, guided by a purpose, to maximize the potential benefits.  When the impetus for improving client relationships through feedback comes from the top, with support down the command chain, the results can be quick and extraordinary.

Each client requires a different service strategy.

This simple statement captures the entire essence of why feedback is critical.  Every client is a little bit different – and each person you interact with has his or her own set of personal preferences, needs, cares, concerns, and personalities.

Your process might be great in general, but needs subtle tweaking to maximize the relationship potential for each interaction.  Helping your staff understand this, and that feedback during the project is the only way to identify adjustments, will drive use of any feedback systems you put in place.

Is the firm willing to respond to the feedback and take action? How?

This may seem like an obvious question, but the answer will decide your success with a feedback program.  Prompt, effective, and helpful follow-up, focused on the client who gave you feedback, will create new opportunities and positive relationships.  When those engaging in feedback activities begin to see these results, they will naturally tend to continue collecting feedback.

From the very beginning, start with the end in mind – the goal of getting feedback is to follow-up with a response to the benefit of the client.  Start off with great responses, and your feedback program will grow quickly and sustainably.