Client Feedback Tool
  • Rejection Proof: Move Beyond Fear to Drive Better Project Outcomes

    Posted on November 7th, 2015 Ryan Suydam No comments
    Rejection Proof: Move Beyond Fear to Drive Better Project Outcomes

    What client conversations do you avoid because you fear rejection?

    Jia Jiang, leading authority on rejection, has found a way beyond this harmful fear. And, I want to invite you to attend his webinar on Tuesday, November 17th. Jia is a dynamic speaker and will offer tips to set you free to achieve more in your business (and maybe even your life).

    Jia will share his solution to the constant internal struggle we all face when looking rejection in the eyes. He tells the story of how he found the solution and finally conquered this fear.

    According to Jia, the most important insight he learned while overcoming his fear of rejection: just ASK. If you don’t ask, you reject yourself before you give the other person a chance to say YES.

    Overcome fear of rejectionWhen delivering a project or working with clients, we all give away too much, we undersell our value, and we miss opportunities to succeed because we simply fear our clients saying “no”. Jia will provide actionable steps you and your team can immediately put in practice to get clients saying YES.

    In this webinar Jia shares key insights:

    • Rejection is an opinion – the rejection is theirs, not yours
    • Fear of rejection turns others into adversaries rather than collaborators
    • Giving people the chance to voice their doubts gains their attention and trust
    • Rejection as a tool sharpens our learning, adaptation, and improvement
    • Rejection is sometimes not rejection at all

    Everyone who attends the Webinar on November 17th from 1:30 to 2:30 EDT can win one of ten copies of Jia’s book, Rejection Proof: How I Beat Fear and Became Invincible through 100 Days of Rejection.

    Whether you are responsible for business development, project management, or you are leading a team of individuals, don’t miss this chance to hear Jia live, as he takes our audience on a journey of triumph and self-discovery.

    Jia Jiang is a keynote speaker, author, and the founder of FearBuster. Jia has taken his message to the stage and is now a highly sought-after keynote speaker on how to empower your life by overcoming rejection. His story has been profiled in Bloomberg Business Week, Yahoo News, Forbes, and The Huffington Post. Soon, Jia is turning his “Rejection Therapy” into a highly anticipated television series.

  • Avoid Commoditization – Tell A Story

    Posted on February 24th, 2015 Sally Orcutt No comments
    Avoid Commoditization - Tell A Story

    It’s not what you do – it is the experience you provide.

    When was the last time you attended an industry meeting that did NOT highlight the plight of commoditization?

    Dictionary.com defines the word:  “almost total lack of meaningful differentiation in the goods (or services) provided“.

    So how do you avoid commoditization and differentiate your firm? What can you do to stand out from your peers?

    Beyond all the marketing tricks and branding exercises, real differentiation happens at the experiential level. It’s not what you do for your clients, but rather how you do it.

    We know quality service when we see or feel it. When you share stories about times you received excellent service, do you talk about what they did? Or how it felt? Remembering that excellent hotel stay – you describe it as “inviting” the staff as “friendly” and the bed as “comfortable.” None of these words are objective features – they are subjective experiences you perceived.

    Your clients are people just like you. When they talk about your firm, they are not saying “Wow, ACME Engineering really got the sewer pipes to line up perfectly”. They are saying “Wow, ACME Engineering took really good care of us. They understood why we needed to complete this phase of the project on a fast track and they made it happen. There helped us manage the scope, anticipate challenges, and solve construction problems. They were easy to get hold of and followed up on any questions we had really quickly”.

    There is the ‘meaningful difference’. When you understand the story behind the project, you are more than ‘the firm that put the pipes in the ground’. You are the firm that cared enough to really grasp what was important to your client. You are the firm who took care of them.

    Without understanding the story your clients tell, the project risks becoming internally focused on your goals rather than the client’s goals. With the story, you are a part of the vision, and your client’s goals become your goals. With the story, you are aligned. You are partners.

    Download “The Power of Storytelling for Your Firm”, a 90-minute Webinar from Client Feedback Tool co-founder Ryan Suydam. Ryan outlines the importance of storytelling, methods for gathering stories, tips for using stories internally to improve staff and culture, and best practices for using stories externally in marketing, business development, and project delivery.

     

  • Do your marketing activities match your plan?

    Posted on August 14th, 2014 Sally Orcutt No comments
    Do your marketing activities match your plan?

    Every firm is unique and has different needs related to marketing processes and measurement. In an ever changing environment, understanding your firm’s current level of sophistication and how to impact continued growth for your firm is a constant need no matter size or complexity. Everyone has to start somewhere. When your team meets to discuss its desire for growth, often the first question is, How can our marketing efforts help us achieve our goals?

    Colorful Scoops of Ice CreamIn a live 90-minute FREE webinar, Sarah Gonnella Client Feedback Tool partner and Vice President of Marketing and Business Development at Full Sail Partners will help us see why this question is actually not the first question to ask. To understand how your existing marketing process can be leveraged to help you achieve your goals, Sarah suggests that the first question is, ‘what specific goals are you trying to accomplish?

    Avoid the time consuming (and costly) effort of trial and error marketing. When you attend the Top 5 Marketing Mistakes AND Steps to Avoid Them, you will learn:

    Effective marketing today is about much more than measuring hit rates. And, regardless of the number of people on your marketing team, the steps Sarah provides will help you close the gap between your existing processes and those that will let you achieve the results you (and your firm) want.

    Webinar will be held Thursday, August 21st from 1:00 – 2:30 (EDT). Space is limited to the first 100 participants. Register today to guarantee your spot.

    Full Sail Partners is a Deltek Premier Partner and 2012 Project Excellence Award Winner specializing in business consulting for project-based professional services firms seeking to use technology to improve business development and project financial management. Sarah is a past president of SMPS Atlanta and is currently serving on SMPS Atlanta’s Executive Advisory Committee and SMPS National’s Business Development Committee. She is a contributor to SMPS’s Marketer and blogger focused on educating firms on CRM best practices, technology trends and processes, and measuring social media and marketing metrics.